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The community has retained and expanded upon its role as an agricultural service centre with implement dealers and agricultural repair, veterinary clinics, soil services, seed cleaning and a grain terminal.  Viterra is a co-operative venture of Manitoba Pool Elevators, and Pioneer.  This is the first and only joint project between private and public grain companies.   Fertilizer and bulk chemicals, auction services, and Roblin Forest Products also make this one of the largest service centres in the Parkland region. The "Roblin" wheat variety, developed by Agriculture Canada in Winnipeg, was named after the community following testing of the variety on farms and test plots in the local area.

Our municipality is the perfect place to consider setting up a business, as there are no business or road taxes. If you are thinking of moving to the area or live here already and would like to start a business our please call our Economic Development Officer, Rosalyn Kitz. She can be reached by phone at 937-8640 or email at roblined@mts.net. Her office is located in the Shell River Municipal Office, located at 213- 2nd Avenue NW.